ERGO Beratung und Vertrieb AG, with its encompassing spectrum of insurances, benefits, services, is one of the leading insurance companies in Germany. ERGO is also represented in more than 30 countries. To be able to offer all of their services at one location, they have opened their own ERGO competence centres throughout Germany.
Westiform was hired as the general contractor for the complete shop fitting as well as furnishing of the branches for the competence centres. The concept for this was developed in cooperation with the sales company ERGO Beratung und Vertrieb AG.
Along with the interior design, including drywall construction, floor installation, electrical wiring, and sanitation systems, Westiform implemented an innovative digital signage system in the interior areas. Several digital touch-points accompany the customer through the agency and provide information on services as well as current offers. The content management system is managed by ERGO Beratung und Vertrieb AG. Furthermore, the product portfolio has various brand elements as well as illuminated multi-functional displays.
For the exterior signalisation, various illuminating elements were used such as facade ribbons, illuminated text, protruding lights, downtown booms, as well as ERGO window foils and appealing show window lettering. The new ERGO competence centres thus create a unique brand experience involving the topic of insurance.